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De ultieme praktijkgids voor startende ondernemers met ambitieHoe kun je je start-up laten groeien ?Hoe zet je je product in de markt ?Hoe kun je investeerders overtuigen om mee te stappen in je start-upverhaal ?Als startende ondernemer is het niet eenvoudig om van je unieke droom een succes te maken. De eerste jaren krijg je te maken met veel onzekerheden. Het is vaak schipperen tussen klanten, je eigen team, de financiële balans en je privéleven.Start-up survival loodst je door de vier cruciale fasen van oprichting, de markt betreden, groeien met of zonder investeerders en ten slotte de vraag of je je bedrijf verkoopt of verder blijft groeien. Vijftig topondernemers en -investeerders delen zowel hun successen als valkuilen voor de startende ondernemer.Dit boek koppelt waardevolle inzichten aan best practices. Aan de hand van veelgestelde vragen en do's-and-don'ts biedt het concrete handvatten in elke fase van je onderneming.Bron : http://www.lannoo.be

ondernemingsplan --- strategisch beleid --- ondernemen --- Organization theory --- Flanders --- Innovatie ; KMO's --- Ondernemen --- KMO's --- Zelfstandigen --- start-ups --- economie --- 360.8 --- Organisatieleer --- Vlaanderen --- Start-ups --- bedrijfseconomie --- ondernemerschap --- bedrijfsbeheer --- management --- Bedrijfseconomie - Zakendoen --- Startende ondernemingen --- Management --- Bedrijfsbeleid --- Bedrijfsstrategieën --- Startende onderneming --- Bedrijfsmanagement --- Bedrijfsstrategie --- Innovatie ; KMO's

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"Around the turn of the millennium it had become painfully evident that development aid, charity or "global business-as-usual" were not going to be the mechanisms to alleviate global poverty. Today, there is little dispute that poverty remains the most pressing global problem calling for innovative solutions. One recent strategy is the Base of the Pyramid (BoP) concept developed by Prahalad and Hart, which relies on entrepreneurial activity tapping into the previously ignored markets of the economically most disadvantaged. It is a process requiring innovations in several disciplines: technological, social and business. This book covers a number of areas. First, much of the current BoP discussion emphasises targeting products to the needs of the poor. But do we actually know what the real needs of the poor are? This book takes a bottom-up human-centred approach and examines examples that truly engage the poor in BoP product and service development. What types of needs assessment methodologies are indicated considering the cultural differences in BoP countries? Are the existing methodologies adequate? Do they need to be redefined and redeveloped?Second, the book considers how we can balance poverty alleviation and stimulate economic growth without stressing the ecosystem. Tragically, the poor are hardest hit by the adverse effects of environmental deterioration such as water shortages, climate change or the destruction of habitats. While the economic welfare of the poor is critical, the BoP approach must balance its inherent paradox of encouraging greater consumption while avoiding further pressures on environmental sustainability. The link between the BoP approach and sustainable development is a key feature of this book. Third, it looks at innovation and asks what kinds of"bottom-up" innovation (open source, technological, social and business) support BoP initiatives (and sustainable development)?Fourth, the book deals with the relationship between development assistance and BoP. Is a BoP strategy the antithesis to development aid or can these two co-exist or even complement each other?Finally, the book raises questions about the relationship between corporate responsibility and BoP. Is BoP a new form of corporate neo-colonialism or a new form of corporate responsibility?Although the BoP concept has unleashed an extensive and generally enthusiastic response from academics, businesses, NGOs and governments, the knowledge domain around this concept is still in the early stages of development. This book addresses that need with a focus on the needs of the end-users - the poor - as a starting point for BoP products and innovations. With contributions from both supporters and critics, it provides a treasure trove of global knowledge on how the concept has developed, what its successes and failures have been and what promise it holds as a long-term strategy for alleviating poverty and tackling global sustainability."--Provided by publisher.

Small business --- Poverty --- Sustainable development --- Business & Economics --- Economic History --- Small business. --- Poverty. --- Sustainable development. --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable economic development --- Destitution --- Businesses, Small --- Medium-sized business --- Micro-businesses --- Microbusinesses --- Microenterprises --- Small and medium-sized business --- Small and medium-sized enterprises --- Small businesses --- SMEs (Small business) --- Environmental aspects --- Economic development --- Wealth --- Basic needs --- Begging --- Poor --- Subsistence economy --- Business --- Business enterprises --- Industries --- Size --- armoedebestrijding --- duurzame ontwikkeling --- economische groei --- KMO's --- ondernemerschap --- ontwikkelingshulp --- welvaartseconomie --- Trade theory --- Marketing --- ondernemingsstrategieën --- markteconomie --- sociale marketing